Customer CIA Course by Depeche Code

This video course focuses on helping you attract hyper-responsive buyers by creating a detailed buyer profile.

Here’s what you can expect to learn from each video:

1. Introduction and Overview: An introduction to the importance of attracting hyper-responsive buyers and an overview of what will be covered in the course.
2. Research Your Competition: Learn how to research your competitors to gather intelligence on their customer base and marketing strategies.
3. Basics of Profiling: Understand the fundamentals of creating a buyer profile, including demographics, psychographics, and buying behavior.
4. Gathering More Intel: Discover advanced techniques for gathering more detailed information about your target audience, including online behavior and preferences.
5. Shortcuts: Learn shortcuts and tools that can help streamline the process of creating a buyer profile.
6. A Typical Day?: Dive deeper into understanding your target audience by exploring their daily routines and activities.
7. Media Mapping: Learn how to identify the media channels and platforms where your target audience is most active.
8. Buying Habits: Understand the buying habits of your target audience, including what motivates them to make a purchase.

By the end of this video course, you should have a comprehensive understanding of your target audience and be able to create marketing strategies that effectively attract hyper-responsive buyers.