Facebook Ad Tracking Course by Depeche Code

Facebook Ads can be a powerful tool for your business, but without proper setup and tracking, they can lead to wasted resources. Many courses assume you’re already familiar with setting up the Facebook Pixel and implementing tracking, but the reality is, correct tracking is crucial for success.

This video training course will guide you through the process of installing and using the Facebook Ad Pixel to track your results effectively. You’ll learn how to set up the Facebook Pixel, implement standard events to track specific steps in your funnel, and ensure that your tracking is optimized for success.

Topics covered:

1. Introduction to FB Tracking: Understand the importance of tracking and how it impacts your Facebook Ads.
2. Business Manager Setup: Learn how to set up your Business Manager account for tracking.
3. Create a Facebook Pixel: Step-by-step guide to creating your Facebook Pixel.
4. Standard Events Overview: Understand the standard events available for tracking.
5. Email Opt-In Funnel Events: Learn how to track events related to your email opt-in funnel.
6. Abandoned Cart Funnel Events: Track events in your abandoned cart funnel to optimize conversions.
7. Purchase Funnel Events: Implement tracking for events in your purchase funnel.
8. Lead Form Funnel: Track events related to lead form submissions.